Jesse D’Agostino

PhD student, Marketing Department, Kellogg School of Management

Contact Information

 Overview 

Jesse is a fifth year doctoral candidate in Marketing at the Kellogg School of Management. Her current research focuses on persuasion, social signaling, word-of-mouth, and consumer gatekeeping. 

Education 

Ph.D., Marketing | Northwestern University | Evanston, IL | 2026

B.A., Business Administration, Marketing | University of Oregon & Robert D. Clark Honors College | Eugene, OR | 2018

Research Interests

Consumer Behavior, Persuasion, WOM, Social Signaling, Gatekeeping

Publications

Derek D. Rucker, Jesse D’Agostino, Mark Dyer & Zakary L. Tormala (2024), “The Allure of Consensus: People (Over)Seek Consensus in Selecting Group Persuasion Strategies,” Journal of Personality and Social Psychology. Advance online publication. https://dx.doi.org/10.1037/pspa0000382

Alexandra Graddy-Reed, Lauren Lanahan & Jesse D’Agostino (2021), “Training Across the Academy: The Impact of R&D Funding on Graduate Students,” Research Policy, 50(5). https://doi.org/10.1016/j.respol.2021.104224

Chapters

Derek D. Rucker, Jesse D’Agostino, and Mark Dyer (Forthcoming), “Consumer Persuasion: Persuaders’ Triggers, Targeting, and Tactics,” preparing chapter for Advancing Consumer Psychology: Selected Topics and Approaches.

Derek D. Rucker, Jesse D’Agostino, & Adam D. Galinsky (2024), “Compensatory Consumption: A Material Salve for Psychological Wounds,” in The Routledge Companion to Identity and Consumption. Editors: Russell Belk and Ayalla Ruvio.