About me

My research explores judgment biases consumers are prone to and the (often unintended) consequences of such biases. I am also fascinated by consumers’ language and communication, and their bi-directional dynamics with consumers’ decisions and behaviors. 

Drawing from various disciplines including social psychology, linguistics, sociology, and communication, I am enthusiastic about adopting interdisciplinary perspectives in my research.

If you have any questions about my research, or are interested in working together, please feel free to contact me at julia.jeong@kellogg.northwestern.edu. Thanks for visiting my website!

Education

Ph.D in Marketing (Field: Behavioral Marketing) | Kellogg School of Management at Northwestern University | (expected) 2024

M.S. in Marketing | Columbia Business School at Columbia University | 2016

B.A. in Business Administration and Linguistics (double-major) | 2015

Research Interests

Self-other asymmetries, judgment bias, self-motives, communication and persuasion, consumer language, social perception, consumer behavior

Working Papers

Jeong, Julia Y. J. Maferima Touré-Tillery, and Neal J. Roese, “You Worked Hard, but I Was Born This Way: Self-Other Discrepancy in the Attribution and Communication of Skill,” under review at the Journal of Marketing Research.

Jeong, Julia Y. J., Maferima Touré-Tillery, and Meghan Amend, “You May Be Contagious, but I’m Not: The Contagiousness Bias,” in process of submitting to the Journal of Marketing Research.

Works-in-Progress

Touré-Tillery, Maferima, Julia Y. J. Jeong and Ayelet Fishbach, “Birds of a Feather Can Steal from Each Other,” data collection in progress.

Jeong, Julia Y. J. and Maferima Touré-Tillery, “Prosocial or Proself? Differential Self-Signaling of Warmth and Competence,” data collection in progress.

Grabke, Jocelyn, Julia Y. J. Jeong, Zhisui Jia, Matejas Mackin, Seo Young Myaeng, Neal J. Roese and Andrea Yetzer*, “Expectations of the Unexpected in Consumption Experiences,” data collection in progress.

Jeong, Julia Y. J. and Ulf Böckenholt, “Funny, but Memorable? How Humor Impacts Advertising Image Memorability,” data collection in progress.

Jeong, Julia Y. J., Maferima Touré-Tillery, Viorica Marian, Sayuri Hakagawa and Boaz Keysar, “Self-Structure of Bilingual Consumers and its Behavioral Implications,” data collection in progress.

Jeong, Julia Y. J. and Maferima Touré-Tillery, “The Effect of Textual Paralanguage on Persuasiveness of Marketing Solicitations,” data collection in progress.

Jeong, Julia Y. J. and Brian Sternthal, “Inhabiting the Empty Self: Dealing with Dual-Discrepancy in Agency and Communion,” data collection in progress.

Jeong, Julia Y. J., “Speaker or Audience? The Usage of Gendered Speech in Advertisements,” data collection in progress.

*Author names in alphabetical order

Publications

Research conducted until Masters studies:

• Jeong, You Jin and Soyon Paek (2015), “Impact of intentionally misspelled brand name of travel service on brand evaluation and recall,” Korean Journal of Business Administration, 28 (11), 3003-22.

Presentations

Talks:
“You Worked Hard, but I Was Born This Way: Self-Other Discrepancy in the Attribution and Communication of Skill”
— Kellogg-Booth Symposium, Chicago, IL, 2023.

Discussant for Haltman, Cory, Grant E. Donnelly and Rebecca Walker Reczek
— Haring Symposium, Bloomington, IN, 2023.

“You May Be Contagious, but I’m Not: The Contagiousness Bias”
— Association for Consumer Research, Denver, CO, 2022.
— Marketing Brownbag, Kellogg School of Management, 2022.

“The Effect of Textual Paralanguage on Social Perceptions”
— Marketing Brownbag, Kellogg School of Management, 2021.

Posters:
“You Worked Hard, but I Was Born This Way: Self-Other Discrepancy in the Attribution and Communication of Skill”
— Society for Consumer Psychology, San Juan, Puerto Rico, 2023.

“You May Be Contagious, but I’m Not: The Contagiousness Bias”
— Society for Judgment and Decision Making, San Diego, CA, 2022. (invited)

“The Influence of Dual Self-Threats”
— Trans-Atlantic Doctoral Conference, London, UK, 2020. (invited)

“The Empty Self: Addressing Dual Self-Discrepancies”
— Association for Consumer Research, Atlanta, GA, 2019.